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Amazon Seller Guide

As an Amazon seller, you can use Tap and Try to enhance your marketing and reduce returns by letting customers visualize products before purchasing.

⚠️ Important: Amazon doesn't allow external links in standard product listings. However, you can use Tap and Try in your external marketing channels to drive traffic to your Amazon listings.

How Amazon Sellers Use Tap and Try

1. External Marketing Channels

Use your Tap and Try visualization links in:

  • Social Media - Facebook, Instagram, Pinterest, TikTok
  • Email Marketing - Newsletter campaigns to your customer list
  • Your Own Website - If you have a brand website alongside Amazon
  • Influencer Partnerships - Provide visualization links to influencers
  • Google/Facebook Ads - Use as landing pages before Amazon

2. Amazon Brand Registry Benefits

If you're enrolled in Amazon Brand Registry, you have more options:

A+ Content (Enhanced Brand Content)

While you can't embed the widget directly, you can:

  • Mention your virtual try-on feature in A+ Content text
  • Include your brand website URL where customers can try products
  • Use comparison images showing products in different room settings

Amazon Storefront

Your Amazon Storefront can reference your visualization feature:

  • Add text mentioning the virtual try-on on your brand website
  • Use lifestyle images created with Tap and Try
  • Drive external traffic through your storefront

Marketing Funnel Strategy

Create a customer journey that includes visualization:

  1. Awareness - Social media posts with Tap and Try links
  2. Consideration - Customer tries product virtually, sees it in their space
  3. Decision - Link to your Amazon listing for purchase
  4. Purchase - Customer buys with confidence on Amazon

💡 Pro Tip: Create a simple landing page on your brand website that includes the Tap and Try widget and a prominent "Buy on Amazon" button. Use this as your ad destination.

Reducing Returns

One of the biggest benefits for Amazon sellers:

  • Customers who visualize products have realistic expectations
  • Fewer "not as expected" or "wrong size" returns
  • Better reviews from satisfied customers
  • Improved seller metrics and account health

Setting Up Your Products

  1. Create a Tap and Try account
  2. Add your products with high-quality images (transparent backgrounds work best)
  3. Set up variants for different colors/sizes
  4. Get your shareable product links
  5. Use links in your external marketing

Image Requirements

For best visualization results:

  • Transparent PNG - Products on transparent backgrounds work best
  • High Resolution - At least 1000x1000 pixels
  • Clean Edges - No shadows or backgrounds
  • Multiple Angles - Add variants for different views if needed

📈 Success Story: Amazon sellers using virtual visualization in their marketing report up to 30% reduction in returns and higher conversion rates from social media traffic.

Combining with Amazon Attribution

Track your external marketing effectiveness:

  1. Create Amazon Attribution tags for your campaigns
  2. Use tagged Amazon links on your Tap and Try product pages
  3. Track which visualization campaigns drive the most sales
  4. Optimize your marketing spend based on data

Need Help?

Questions about using Tap and Try as an Amazon seller? Contact our support team.